You’ll soon be able to work and work out at the same location because flexible workspace provider Industrious and fitness club operator Equinox are teaming up to provide coworking facilities.
The move comes as coworking increasingly fills vacant space at sites besides office buildings across the United States.
The two companies unveiled their national partnership Tuesday, which will operate under the name Industrious at Equinox. The first site is expected to open in the third quarter this year at 35 Hudson Yardsin Manhattan, the same location as Equinox’s 100th club and the first Equinox Hotel. Additional Industrious at Equinox sites will be announced later, according to Industrious.
Equinox is owned New York’s Related Cos., the developer of Hudson Yards, the largest U.S. real estate project.
Industrious offers shared workspace in more than 75 locations in about 40 U.S. cities. Most recently, the Manhattan firm joined other coworking providers to open facilities in vacant space at shopping malls.
Industrious recently said it will be coming to The Mall at Short Hillsin New Jersey, as well as Broadway Plaza in the San Francisco suburb of Walnut Creek, California. The company is already operating a coworking facility at the Scottsdale Fashion Square mall in Arizona.
The massive 72-story mixed-use development at 35 Hudson Yards will include the world’s largest constructed Equinox fitness club, six floors of office space, the Equinox-branded hotel, a SoulCycle workout studio, and private residences. Industrious at Equinox will occupy 44,000 square feet on the eighth and ninth floors. The luxury retail and public areas of the huge complexopened earlier this year.
In a joint statement with Industrious, Equinox said the collaboration “marks the launch of a new category” for the fitness club chain, one that provides an “all-encompassing experience that includes opportunities to live, work, play and work out in one seamlessly designed” site.
“Equinox and Industrious share a simple philosophy: Our customers deserve incredible experiences in beautiful places,” Jamie Hodari, Industrious chief executive and co-founder, said in the statement. “That’s why we’re so excited to bring Industrious at Equinox to Hudson Yards, creating an inspiring workplace experience that draws from the DNA of both brands.”
Equinox, which has nearly 100 clubs globally, said it went through a comprehensive vetting process before selecting Industrious as its workspace partner.
Memberships for the flexible workspace at Hudson Yards will include access to the Equinox gym in the building as well as Industrious’ national network, services and amenities. Equinox Hotel guests can drop into the space for the duration of their stay.
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